What’s new in our Products

ALICE: v1.30.0 Online Tools: v1.3.1
Want to know more about the latest updates to our products such as ALICE or Online Tools? You’ve come to the right place. Here on the Product Updates page, you can find out about all the latest enhancements we’ve made to the platforms, including:
  • New features & functionality
  • Performance improvements for faster page loads
  • Technology Updates to keep you relevant
  • Bug & Security Patches to keep your data safe
Each release is aimed at enhancing your user experience and delivering optimal performance. Discover the latest game-changing features!

Feature Focus: Adtorque Edge Products are evolving

Online Tools

ALICE

We have even more videos showcasing the latest features of our product waiting for you. Dive in and discover how these enhancements can elevate your experience. Do not miss out—check out the link below for all our highlight videos! Media Hub

What's newALICE Version 1.31.0

New Feature

TikTok Reporting is now available. View your Campaign Results and Overview now under the Social Campaigns tab. 

Comparison date selector – Select a Comparison Rate of Last Period, Previous Calendar Period or select a Custom Period. Then narrow down the Period Unit and Length, to customise what data you’re comparing against.

Enhancements

Google Ads improvements:

  • New tables for Top Keywords by Impressions, Clicks and CTR
  • New table for Age Performance
  • Total Spend overview tile

Facebook Ads improvements:

  • New table for Ad Set Performance
  • New table for Ad Performance

AdForm Ads improvements:

  • Overview tiles for campaign results
  • New table for Placement Performance
  • New graphs for Device Performance by Impressions, CTR and VCR

Bug Fixes

Resolved a token refresh race condition to reduce unexpected logouts

 

What's newALICE Version 1.30.0

New Feature

AdForm is now a supported reporting platform. Found as a new tab under the Programmatic Campaigns submenu, further UI elements coming shortly.

Enhancements

New Products Performance table for Google Vehicle Ads – view how each vehicle product is performing in your chosen date range. Will only appear when you’re viewing a specific VLA campaign, by choosing the correct tab under Google Ads Campaigns.

New Conversion Actions table for Google Ads – view the performance for each conversion source and how many conversions a segment is receiving.

General performance and security improvements.

Bug Fixes

UI error appearing saying to fill in all chosen fields when updating a page, even if all are correctly filled in. 

 

Release Information